WIDRN Episode 45: The Conscious Consumer Part 4-The Uncomfortable Reality

This is part 4 of The Conscious Consumer. The title is the Uncomfortable Reality. What is the uncomfortable reality? if you’re starting a business, or if you’re already in business, you have to deal with the consumer. When that consumer is comfortable they take for granted the power of their dollar. This episode discusses my thought that the comfortable consumer is more at fault for the demise of small business than capital or marketing.