I think the hardest thing to do is change directions. It’s the reason why I think a lot of people make mistakes and then make the same mistake again. I know for a fact that I often do something and it works so I stick with it. Then I become afraid to try something different. The problem is I can make a mistake and fail and I will try it again looking for a different outcome. I guess because my business is small, I have to use the tools that are affordable to gain interest. The problem is it may be better for me to use no tools at all rather than throw money in the air and hope that it attracts a crowd.