Everyday, we all wake up with a new idea or we wake up focused on something that we are dreaming about doing. The difficult aspect is actually getting started. A couple of years ago I found myself getting distracted by music. I wanted to do something with it although I don’t play any instruments and I have never really been in that business. I just know that I love the artform and felt that I should be helping people with it and contributing to it since I tend to think that I have a really good ear. I have always been hesitant to do something because I felt that I didn’t know enough about the business to participate. I soon realized I didn’t know enough about the business after putting about 3000 dollars into a few artists and not really accomplishing much or getting any return on that 3000.
This is more of a technical discussion than a motivational/informational section. The web is an incredible place. Technology and the internet have decreased the size of the world. Speaking with people in Chinaand Indiais as easy as turning on and clicking an icon. Sending money to another country is as easy as using Paypal or a wire transfer. The internet has made it easy to build a company, but this has also led to a cluttered market. The idea of reaching your audience is still a problem as well. What I have discovered after 6 years of operating www.cbpublish.com & www.centercourtbasketball.com (No longer active) is that operating a website is hard work.
Analyzing your stats is critical when attempting to discover customer acquisition. This is obvious right? Well dummy move of the year. I use WP to operate all of my sites. I could use Google Analytics and WP Stats, but outside of using Google Webmaster to make sure my site was indexed on Google, I have chosen to use Statcounter as my program of choice in analyzing my stats. Let me go back a bit first. This week I have been running a Facebook Ad campaign on my Christopher D. Burns, MFA page. My reason for running this campaign is for a big push in getting people to try my books; specifically One Hour To Wealth: Your Great Idea is Valuable…Get Up and Write It Down!
Key Point 19: You Have Great Ideas – I tell people all of the time, don’t tell me what you are thinking about doing. I’m the person who believes in you. I am not a dream killer. I am going to try my best to tell you how to do what it is you seek to do. I will even go out of my way to the detriment of my own projects to make sure you get your idea off the ground. Take for instance, a guy named Charles Lawson who lives in Memphis. In 2008 when I began to wind down my local and regional basketball website, Charles contacted me and asked if I could help him set up his website. I probably charged him 250 dollars to lay the site out. I then posted his updates and made changes to the site without asking for a dime. He was a good guy and he was sincere about what it was he was doing. Granted sometimes I may not have felt like doing the updates, but the goal was to make sure Charles had the best prep basketball website in the city. His website www.901prepscoop.com has become one of the most popular destinations for Memphis basketball in the city. He has been able to accomplish what I did with CCB in a short amount of time. His great idea didn’t immediately pay dividends because I didn’t start understanding monetizing until recently. However, when I began to understand monetizing I continued changing his website as I learned. All of the experiences that I had gone through were benefitting him. This meant that he gained the ability to use an advertising program at the same time that I did. More importantly Charles continued to develop great ideas. He now hosts his own sports talk radio program Courtside with Chuck and Jerry on KWAM 990. His crazy idea to run his own website has developed into a venture that could make him wealthy if he continues to dedicate himself to branding and growing his website and radio show. Chuck now operates his site on his own.
Key Point 16: Blogs Are Easier To Monetize – Monetizing, for this section, is the process of generating revenue through your website. There are generally three ways to monetize: Sell something, sponsorships and donations, and ad revenue. Selling something is the obvious way to earn money on your website. Once you have a hosting plan and you’ve created your website, a part of that hosting is an ecommerce store. Setting up the ecommerce store will allow you to create a link on your site that directs people to your store. There is a learning curve in using ecommerce, but it is rather straightforward, and this is not the method I want to focus on. Donations are not that easy. To get money for your venture I recommend you come up with a project and register for either Chip In or Kickstarter. Both of these are crowd funding websites that allow you to create campaigns on the web that any person who is interested can donate to your project. The reason I have been touting using a blog is because of this: Ad Revenue – Google owns the Blogger network. Inside of the Blogger dashboard, Google has made it as simple as clicking a button to monetize your blog. Right now you don’t have a comparison for why I think blogs are easier to monetize with ad revenue because I haven’t given you a measuring stick. I’ll come back to the simplicity of Blogger in a moment.