What I’m Doing Right Now Episode 19 Q and A with Coach WB – YouTube

This is a long but video but I broke it down by Questions here in the description so you can click to the questions by number. Click through to YouTube and the minutes are hyperlinks that can take you to each question.
Question 1 – How should I approach and monetize my film project? Starts at 1:31

Question 2 – My current school I’m coaching for is a new tuition based prep and it is getting virtually all of my time but we haven’t raised any money yet. Therefore, there is no salary involved. Great service to the kids, bad for my household. Your thoughts on fundraising options? Kickstarter? Also, how to connect with coaches in a greater way. Starts at 6:34

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What I’m Doing Right Now Episode 13: My Big Mistake – YouTube

This is one of the longest episodes, but I think it’s really valuable. I discuss my big mistake, which there really is more than one, but this one is relevant today. Check it out, click through and subscribe if you haven’t done so.

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25 Key Points: Key Point 9 – Do Not Swim Upstream

Key Point 9: Do Not Swim Upstream – This falls in line with capitalizing on opportunities. If a person extends their hand to you, don’t turn it away. They may know information that you need to have an easier path. Swimming upstream is for salmon. I often hear the cliché that struggle is necessary for success. Sometimes it is not. Sometimes you catch a break and that’s okay, it doesn’t mean that you didn’t work hard, you just got lucky and luck is a huge part of the equation. Nothing is guaranteed. You can’t make people buy things from you, or hire you. You can only create and share. The things you gain from the creation will help motivate you, but your motivation should always be in doing a great job.

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25 Key Points: Key Point 7 – Change Is Inevitable

OHTW Back Cover
OHTW Back Cover

Key Point 7: Change is Inevitable – In Key Point 4 I stated that if you run into a person who has a business plan and they are not adjusting it constantly, get away from them. Business is like breathing. No breath will ever be the same, the molecules and air are constantly changing and updating, sort of like a PC. As business changes, so do the clients, so does the marketing strategy. What worked once, might not ever work again. What worked once, could possibly lead to a breakthrough the second time around. There isn’t any certainty, so don’t become too attached to an idea just because it worked once. A good example would be my sneaker store online. I realize that the majority of my online sneaker sales came from Ebay. My website only gets about 100 unique visitors per day. I have my best days on my website when I can luckily get 1000 visits to the site. This usually takes place over a 10 day period. My best day is earning one sale through my site. Not a very good number.

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25 Key Points: Key Point 14 – Use A Blog To Launch Your Ideas

Key Point 14: Use a Blog To Launch Your Ideas –

This is more of a technical discussion than a motivational/informational section. The web is an incredible place. Technology and the internet have decreased the size of the world. Speaking with people in Chinaand Indiais as easy as turning on and clicking an icon. Sending money to another country is as easy as using Paypal or a wire transfer. The internet has made it easy to build a company, but this has also led to a cluttered market. The idea of reaching your audience is still a problem as well. What I have discovered after 6 years of operating www.cbpublish.com & www.centercourtbasketball.com (No longer active) is that operating a website is hard work.

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Business: Working Hard Doesn’t Fix Everything

Me, working hard ...
Me, working hard …

Since 2005 I’ve worked on a business venture of some type. In all of these ventures I’ve encountered endless points of advice from the average Joe on the street, to business men and banking bosses. That advice always ended up with the words, “Just keep working and don’t give up.”

Okay… in the words of Samuel Jackson, “Muthaf—-a!” Working hard doesn’t always fix things.

I’m the first person to tell someone to speak to people about ideas. Building/networking is vital to the creation of new ideas and projects. Mentoring is always a welcomed aspect and it’s one that I’ve very rarely had the opportunity to get. Many of my problems in business have been born from the lack of a person in business who has done something successfully, or unsuccessfully, actually telling the truth.

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25 Key Points: Key Points 24 & 25 – Your Great Idea Is Valuable/My Final Thoughts

Key Point 24: Your Great Idea is Valuable – Have you ever been in a group and suggestions were flying around, but no one considered your suggestion seriously? I have and although the coolest person typically gets to choose for the group, sometimes that person’s decision isn’t the right choice.

Ideas are good and bad. When you are working with a group too many ideas create confusion and can limit productivity. When you are alone and you don’t have anyone to bounce an idea off of, the same thing occurs. What exactly is a good idea though? Who determines that the rubber band, or Velcro or dryer sheets is an idea worth pursuing? At what point does the idea you have become something that is worth bringing to fruition?

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25 Key Points: Key Point 22 – The Perfect Time Is Now

Key Point 22: The Perfect Time Is Now – Sometimes you get to a section where you feel like everything you are saying should be in bold print. This is that section. There will never be a perfect time to start a business. There will never be a perfect time to go to college. There will never be a perfect time to get married. There will never be a perfect time to take that vacation you’ve been waiting to take. I could make this section long and drawn out with a number of ideas and cool metaphors, but I don’t need to. You understand what I’m saying here. There is not a perfect time to launch an idea and pursue your dreams. The perfect time may be aligned with the coordination of the business plan, organization and by utilizing resources which can enhance the likelihood of success, but even then there will be obstacles to overcome.

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25 Key Points: Key Point 19 – You Have Great Ideas

Key Point 19: You Have Great Ideas – I tell people all of the time, don’t tell me what you are thinking about doing. I’m the person who believes in you. I am not a dream killer. I am going to try my best to tell you how to do what it is you seek to do. I will even go out of my way to the detriment of my own projects to make sure you get your idea off the ground. Take for instance, a guy named Charles Lawson who lives in Memphis. In 2008 when I began to wind down my local and regional basketball website, Charles contacted me and asked if I could help him set up his website. I probably charged him 250 dollars to lay the site out. I then posted his updates and made changes to the site without asking for a dime. He was a good guy and he was sincere about what it was he was doing. Granted sometimes I may not have felt like doing the updates, but the goal was to make sure Charles had the best prep basketball website in the city. His website www.901prepscoop.com has become one of the most popular destinations for Memphis basketball in the city. He has been able to accomplish what I did with CCB in a short amount of time. His great idea didn’t immediately pay dividends because I didn’t start understanding monetizing until recently. However, when I began to understand monetizing I continued changing his website as I learned. All of the experiences that I had gone through were benefitting him. This meant that he gained the ability to use an advertising program at the same time that I did. More importantly Charles continued to develop great ideas. He now hosts his own sports talk radio program Courtside with Chuck and Jerry on KWAM 990. His crazy idea to run his own website has developed into a venture that could make him wealthy if he continues to dedicate himself to branding and growing his website and radio show. Chuck now operates his site on his own.

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25 Key Points: Key Point 18 – Conquer Your Region First

Key Point 18: Conquer Your Region First – In all honesty I am swimming upstream. I know I told you not to do this, but I really, really enjoy writing about the NBA. I’m passionate about it. How has this effected my growth? My blog is slowing growing, but I don’t get many visitors at all. As a matter of fact according to my Adbrite statistics I am getting about 827 views per day for each of my blogs combined. That is not bad, but it’s not great. However, I am using an organic approach to growing my blogs. I have not done any SEO optimization and I have not advertised for my blogs. I have given all of my advertising to my wife’s blog and in the last week May 2011, she used 50 dollars on Facebook to create a marketing campaign for her fan page on Facebook. At the beginning of the week she had approximately 200 fans. Her page now has 1000 fans and her impressions and clicks are now increasing. She is also running a national website.

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25 Key Points: Key Point 8 – Daily Dedication & Consistency

Key Point 8: Daily Dedication & Consistency – I no longer work a salaried job. I took the plunge, but I know very well that most people will not take a step like I did and give up a great salary for the uncertainty of entrepreneurship. I don’t recommend doing that either unless you truly have a hustler’s mentality. I have made the decision to earn enough money from the projects on my vision board, therefore my mind is moving in that direction and with the positive energy I have created, things are actually working very well. However, entrepreneurship is not a job with set hours.

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