Business

CBP Business: eBay Guides

If you’re on eBay they have a feature called Guides. Guides are basically a blogging platform for eBay where you can discuss something and link to the items you are selling. These short “Guides” are also indexed and searchable through Google and Yahoo. This means that if a person who is selling a product is looking to gain more traffic to their product and they don’t have their own website, your eBay store can be used in lieu of a website and in addition to any social media you are using.

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Business

CBP Business: Men’s fashion magazines are crumbling because you never read them

“The media landscape has shifted so much towards Instagram that you don’t necessary need words.”

Source: Men’s fashion magazines are crumbling because you never read them

I ran across this yesterday and dropped something on Facebook and then realized that I should definitely add it to my site here where I discuss to no end how our browsing habits are killing our own opportunities. Read this article and then return here to read the following statement I shared with people yesterday:

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What I'm Doing Right Now

What I’m Doing Right Now Episode 12: How To Start A Business Part 3 – YouTube

This video deviates a bit from the “How To” videos. What I’ve attempted to do is explain how we’ve all lost the chance to “blow up” through our blogging. I talk about how difficult it is to earn residual income through your blog since people no longer browse websites and blogs to find content. I also talk about how we can change this and regain our power by choosing 5 websites to visit daily. Check it out and let me know what you think.

blogging

Business: How Bloggers Can Help Each Other

I know many good writers who no longer blog, because they were unable to attract readers or effectively monetize their blogs. Without their contributions, the Web does reflect the richness of our culture and is a less interesting place.

Source: How Bloggers Can Help Each Other

Troy Johnson, founder of AALBC.com, has been working extremely hard outside of literature to develop a network that empowers bloggers. He is very aware of the decline in traffic for small blog sites and has taken it upon himself to create a database and to give statistics on what can be done to possibly overcome the current issue for bloggers. I’ve joined in the discussion and you should as well. Click the Source link to join in.

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OHTW Back Cover

blogging, Business, Entrepreneurship

25 Key Points: Key Point 15 – Blogs Are Easy To Use vs WYSIWYG or Dreamweaver

Key Point 15: Blogs Are Easy To Use vs Wysiwyg or Dreamweaver – Key Point 14 and 15 should really be 14 A and B. When a person signs up for a hosting service and they don’t have any experience in building websites, they will have to reach out and pay someone. A lot of companies make their money by offering their web building services. They also make their money by giving their clients a monthly update fee. This is one way to get your site up and going. The problem with this is that it costs money. What I am about to explain here I touched on earlier… use a blog.

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Business

25 Key Points: Key Point 21-Remember The Blog Is a Great Way to Launch an Idea

Key Point 21: Remember The Blog Is A Great Way To Launch Those Ideas – Is this almost the same Key Point as 14? Yep and it has to be. Sometimes I am a very bad business person. I give information to any person I meet. I am supposed to charge for consultations and I need people to pay me, but because I love sharing I will speak to people for as long as they will listen. I was speaking with a guy at my local FedEx store that was making flyers for his lawn service. I asked him if he had a website. This is the way the conversation went.

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The last 35 hours on CBP

Advertising, Business

Business: Why You Shouldn’t Worry About Your “Likes”

The last 35 hours on CBP
The last 35 hours on CBP 10-24 to 10-26

How exactly does an article about likes on Facebook and “why you shouldn’t worry about your likes on Facebook when you post something” work? The article will be based on the rebranding that I’ve been working on for CBP. In August I started to think about how to move forward with CB Publishing.

I’ve been under contract with a small agency for the last two years. I signed with this agency because I thought they would help to give me some recognition as a writer. I have been working on ARCH for a while now, but my books and CB Publishing… I wasn’t really spending any time on, so I signed and thought that my agent/advocate would begin to generate interest since that’s what agents do. Well that contract ends on October 31st. In two years I’ve done one internet radio show. No television appearances, no in store appearances, nothing. I had hired a publicist prior to this and on a 900.00 dollar contract for 3 months to begin garnering some interest in CB Publishing and my books. After two months where nothing really happened, I pulled the plug on that before completing the contract. This was prior to the agent.

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blogging, Business

25 Key Points: Key Point 17 – Ad Revenue Is Real

OHTW Back Cover
OHTW Back Cover

Key Point 17: Ad Revenue is Real – While selling items or services, or creating mailing lists is critical to the success of a website, I have found that watching your revenue grow due to visits to your website is a daily function that will motivate the webmaster to create more content. In the world of the web content is king. The more information you are willing to place on your website, the more likely you are to gain a following. The more people visiting your website, the more impressions and clicks you can possibly get.

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OHTW Back Cover

Business, Entrepreneurship

25 Key Points: Key Point 14 – Use A Blog To Launch Your Ideas

Key Point 14: Use a Blog To Launch Your Ideas –

This is more of a technical discussion than a motivational/informational section. The web is an incredible place. Technology and the internet have decreased the size of the world. Speaking with people in Chinaand Indiais as easy as turning on and clicking an icon. Sending money to another country is as easy as using Paypal or a wire transfer. The internet has made it easy to build a company, but this has also led to a cluttered market. The idea of reaching your audience is still a problem as well. What I have discovered after 6 years of operating www.cbpublish.com & www.centercourtbasketball.com (No longer active) is that operating a website is hard work.

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Business, Entrepreneurship

25 Key Points: Key Point 19 – You Have Great Ideas

Key Point 19: You Have Great Ideas – I tell people all of the time, don’t tell me what you are thinking about doing. I’m the person who believes in you. I am not a dream killer. I am going to try my best to tell you how to do what it is you seek to do. I will even go out of my way to the detriment of my own projects to make sure you get your idea off the ground. Take for instance, a guy named Charles Lawson who lives in Memphis. In 2008 when I began to wind down my local and regional basketball website, Charles contacted me and asked if I could help him set up his website. I probably charged him 250 dollars to lay the site out. I then posted his updates and made changes to the site without asking for a dime. He was a good guy and he was sincere about what it was he was doing. Granted sometimes I may not have felt like doing the updates, but the goal was to make sure Charles had the best prep basketball website in the city. His website www.901prepscoop.com has become one of the most popular destinations for Memphis basketball in the city. He has been able to accomplish what I did with CCB in a short amount of time. His great idea didn’t immediately pay dividends because I didn’t start understanding monetizing until recently. However, when I began to understand monetizing I continued changing his website as I learned. All of the experiences that I had gone through were benefitting him. This meant that he gained the ability to use an advertising program at the same time that I did. More importantly Charles continued to develop great ideas. He now hosts his own sports talk radio program Courtside with Chuck and Jerry on KWAM 990. His crazy idea to run his own website has developed into a venture that could make him wealthy if he continues to dedicate himself to branding and growing his website and radio show. Chuck now operates his site on his own.

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blogging, Business

25 Key Points: Key Point 18 – Conquer Your Region First

Key Point 18: Conquer Your Region First – In all honesty I am swimming upstream. I know I told you not to do this, but I really, really enjoy writing about the NBA. I’m passionate about it. How has this effected my growth? My blog is slowing growing, but I don’t get many visitors at all. As a matter of fact according to my Adbrite statistics I am getting about 827 views per day for each of my blogs combined. That is not bad, but it’s not great. However, I am using an organic approach to growing my blogs. I have not done any SEO optimization and I have not advertised for my blogs. I have given all of my advertising to my wife’s blog and in the last week May 2011, she used 50 dollars on Facebook to create a marketing campaign for her fan page on Facebook. At the beginning of the week she had approximately 200 fans. Her page now has 1000 fans and her impressions and clicks are now increasing. She is also running a national website.

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blogging, Business, Entrepreneurship, Google Adsense, Lecture, NBA, NCAA, networking, Shark Tank, University of Memphis

Christopher D. Burns: Lecture on Business and Entrepreneurship at the University of Memphis

This was originally posted in 2011 to the site and is a little dated, but is still very relevant. I eventually captured all of these points and place them into One Hour To Wealth: Your Great Idea is Valuable…Get Up and Write It Down!Excuse the baggy gym shorts, lol. I was invited by Dr. Frances Fabian to speak at the U of M on business and entrepreneurship. I met Dr. Fabian after pitching to VCs at the Memphis version of the Shark Tank, the Catfish Tank hosted by Innova. While I am not an expert on business, I have taken the time to learn as much as possible in launching my footwear company ARCH http://www.arch-usa.com/, CB Publishing http://www.cbpublish.com/, and CCB Sports Network (now ended). I also had the experience of launching a sports brand from 2005-07 that was sold for six figures. I learned from that experience that a license is not the same as owning a company, lol. Below is the first video of four sections. I hope that you will take the time to jot down the Key Points presented in each section and maybe it will help you to venture into your own projects. If you are interested in scheduling me for a speaking engagement please contact me at cburns@arch-usa.com.  Please make sure you respond to the video by liking it or subscribing to the channel. Thanks and enjoy.

Watch Section 1
Watch Section 2
Watch Section 3
Watch Section 4

This was originally posted in 2011 to the site and is a little dated, but is still very relevant. I eventually captured all of these points and place them into One Hour To Wealth: Your Great Idea is Valuable…Get Up and Write It Down!Excuse the baggy gym shorts, lol.