SoundCloud in Deal Talks With Google After Spotify Drops Out Shows Why Artists Should Build Their Own

The Alphabet unit reportedly is looking to buy the streaming platform, less than a month after Spotify abandoned its own plans to do so. Source: SoundCloud in Deal Talks With Google After Spotify Drops Out – TheStreet I’ve said this in countless articles, but I’m restating it right now: Artists should be building their own …

Spotify is in ‘advanced talks’ to buy rival SoundCloud

Source: Spotify is in ‘advanced talks’ to buy rival SoundCloud Remember when I wrote this? http://www.cbpublish.com/cbp-music-spotify-vs-soundcloud/ I had a discussion where I said Soundcloud had zero ability to beat Spotify. It seems I was right. SoundClouds discussion of monetization was enough to generate exactly what the CEO above Alex Ljung wanted which was an out. SoundCloud was …