Trade shows offer manufacturers, designers, and brands a curated environment to display their products to current and prospective buyers. For emerging designers and small brands, trade markets are a major opportunity to display one’s collection, in
I’ve always wanted to attend a trade show. I felt that if I could get my products in front of the right people (ARCH www.arch-usa.com) that I could get picked up. What I failed to consider is what was mentioned in the comments on this article. I also failed to consider the fact that if I did get picked up by a Footlocker or Finish Line, how would I pull together the funding to produce 12000 pair of shoes. As a matter of fact where would I warehouse those shoes?
This is still a great list to bookmark for those of you who are in the Fashion industry. This is also good for those of you who really think you’re ready… and you’re probably not.