Let me explain how and why I sharing this news topic from Fader. In WordPress there is a button in the tools section that is called Press This. This button allows me to visit any website and immediately share this website through my site. All I have to do is add the Press This button to my bookmarks and when I see a subject I’m interested in, I simply click Press This and a window opens that allows me to share the article and write my thoughts on the topic. Why is this important?
The world wide web is content hungry. People no longer browse the web to find information. They either click on it through some form of social media or in some instances they will run across it while using Google or Bing. When I decided to share this post what just happened is when someone decides to search for this article I have created what is known as a pingback. In old school terms it’s a linkshare. This improves my search rank on the search engines and improves the likelihood of someone visiting my website which could in turn lead to ad revenue or affiliate revenue or the purchase of one of my books. What I’m doing by actually sharing this through my website is empowering myself and sharing important information.
This is exactly what kids aren’t doing, and it really is only Black kids. the majority of White Kids/people who share “viral” content do so through their own websites or at least through their own YouTube which can be monetized through Google Adsense. They create revenue from their creations. Black kids though and Black adults are so darn slow with their tech understanding and unwilling to listen to people who aren’t famous that we become the last people to understand how to monetize our own platforms. In a sense we give away everything as opposed to how we want to blame Sam Smith, Daley or Adele for Co-Opting R&B. These White singers are simply making music they love while utilizing their own platforms and supporting each other. Black folks in the meantime decide to only support the already famous and copy their tactics. In doing so they give away their power. I’m meandering, but read the Fader article. This is particularly for one of my old students who has gone viral twice but I’m quite sure hasn’t benefited financially at all and that’s a damn shame.
I talk about this in my new book and I’ve been saying this for years now, maybe you should read my shit instead of following superstars who are already paid. F–k Speeches & Inspiration: Where Do I Get The Money To Start?: Books 1-3 in the 1 Hour to Wealth Series (Volume 3)