PR & Marketing for the little guy

PR or Public Relations as defined by Howstuffworks.com is, “A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client’s various “publics.” What is a “public” exactly? A public, in PR terms, is anyone who ever…

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You Should Read This: Archie’s Psalm

Authored by Christopher D. Burns Archie’s Psalm is a glimpse into the life of a latchkey kid who is encountering situations that force him to learn about the changing world around him. A coming of age story with a carefully crafted narrative and subplot, Archie’s Psalm shows the transitioning world…

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Stages: a handbook on men & relationships

There are four stages men go through before settling down with one woman, according to Terrence Matthews. If a man hasn’t encountered each stage he will never be ready for marriage. Terrence relays his Stages theory to the reader as he tells of his own movement through these phases.  Buy…

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25 Key Points: Key Point 6 – Grassroots Marketing Is Vital

Key Point 6: Grassroots Marketing is Vital – I have been involved in basketball for the last 16 years. I was a college student/athlete, a head coach, assistant athletic director, recruiter for a JUCO, camp coordinator, basketball website developer, point of contact for college coaches seeking players, and finally as…

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