Business: Why the Amazon Bookstore Helps Legitimize their Imprints

Amazon currently operates 14 different imprints and they focus on everything from translated works to mysteries. Thousands of these titles are normally only

Source: Why the Amazon Bookstore Helps Legitimize their Imprints by Michael Kozlowski on GoodEReader CLICK Through and read this before continuing!

I wrote an article when I heard about the KENP service through Amazon and some really interesting discussions began in the comment section. Here is a link to that post:

Now that you’ve looked at that and are thoroughly confused, this article was posted and shared by Joey Pinkney on Facebook. Since I refrain from giving Facebook such a wealth of my thoughts on business and more serious issues, since I can’t monetize the platform, I saw this post on the recent Amazon Bookstore opening in Seattle and began writing this post immediately. Once you read the link above and realize that a lot of indie bookstores have been damaged by Amazon’s mafia styled book tactics, you understand why Amazon opening a bookstore for books published through it’s services like Createspace and Kindle is a slap in the face to B&N and indie bookstores. Amazon maintains exclusivity over books enrolled in the KENP ebook platform. I know this, but I still signed up for it, because I don’t have an advertising platform for my work and the honest fact is there are more readers on Amazon than there are anywhere else.

My default response for pulling my books from Lightning Source (which would have allowed my books to stay available everywhere) and moving them all to Kindle and Createspace is that I didn’t want to incur the annual fees for books that aren’t selling very fast. This isn’t about whether my books are good or bad, they are very good, but I simply don’t have the time to promote them in an effective enough way to reach the market. That’s my fault, but Amazon allows me an easy path to potential buyers and it gives me the ability to be ready if the books grow for some reason.

The bad thing about this is that the exclusivity definitely limits my reach and Barnes &Noble and other indie bookstores are not willing to purchase books that are or were exclusive to Amazon. Amazon has created a “damned if you do, damned if you don’t” situation that has certainly hurt the book world… BUUUUTTTTTTTT this opening of a bookstore for it’s 4 star and above ebooks is both revolutionary and disturbing.

Amazon has the marketing prowess and branding to successfully launch a competitor to the last remaining big box retailer of books in B&N. They are also a serious threat to indie bookstores, which in the Black book world are dying off like it’s the Ice Age. Everything in me wants to say, “NOOOOOO Amazon don’t corner the market like this! Don’t extend your monopoly!” The other part of me wants to say, “Hell YEAAAHHHH Booooeeyyyyyyyeeeeee!” In my Flavor Flav voice because now my Kindle books that have 4 stars could potentially end up in a book store that will be visited simply because it’s a novelty and it’s Amazon.

It’s a paradox to be happy, but I guess I chose my path and right now I’m not backing down. In my heart I know I’m wrong, but in my head I’m saying, “If people changed their browsing habits and actually discovered books without being told to do so by stars, maybe things would be different.”

What do you think?