About two weeks ago one of the writers on CBP created an article that became the most visited article on the site. This site is rich with content, but his article was a hot button issue here in Memphis and the rest of the country. To read this article click here. As the administrator of this site, I pay very close attention to the statistics and traffic. I look at where the traffic came from and how long the visitors stayed. I also watch how long a visitor stays on the site.
Over the last few years I’ve written an abundance of posts on Social Media, in particular Facebook’s ability to generate traffic to a website. I’ve said continuously that paying for traffic through sponsored posts does not really convert people into returning visitors and it doesn’t necessarily convert into purchases of books or ad revenue. This is important because the goal of all websites is to get as many visitors as possible. This improves the business and also helps to create relationships between the writers and readers.
As I said, Bryon crafted a sharp op-ed story and it struck a nerve because CBP saw it’s highest traffic ever… but something funny happened along the way. A lot of the articles I’ve written were on a smaller scale because the traffic to the site was not very extensive. This time the sample size was extraordinary. I’m going to include a photo gallery here of the days before and during Byron’s article with captions.
After you have clicked through these pictures then view the pictures below. A glaring story begins to take shape in regard to traffic generated from Social Media. Here is the aftermath which is slightly skewed since Byron followed up his first article with another hard hitting op-ed. The second story was not as visited as the story that created this spike. However the interesting thing you will notice is the second chart which shows where the traffic came from has a more even distribution. What I have to add in also is that on a typical day of about 30-50 visits, Social Media typically accounts for 1-3% of the traffic to the site. Most of the traffic is usually direct or search driven. Here are the stats post article.
When traffic arrives from Facebook/Social Media, the people tend to enter on the same page and exit on the same page. They don’t stay long at all which means that this traffic doesn’t even take the time to read what they clicked through on! If this is occurring voluntarily through organic click throughs from Facebook, it only verifies that all of my articles have been right on point about the benefit of Facebook as a tool to build a small business/blog. While there are instances where Facebook will possibly work, I wrote about one in my new book F–k Speeches & Inspiration, this is the exception and not the rule.
I’d love to know what you think about these charts. Leave a comment below and let’s talk about this.