Key Point 16: Blogs Are Easier To Monetize – Monetizing, for this section, is the process of generating revenue through your website. There are generally three ways to monetize: Sell something, sponsorships and donations, and ad revenue. Selling something is the obvious way to earn money on your website. Once you have a hosting plan and you’ve created your website, a part of that hosting is an ecommerce store. Setting up the ecommerce store will allow you to create a link on your site that directs people to your store. There is a learning curve in using ecommerce, but it is rather straightforward, and this is not the method I want to focus on. Donations are not that easy. To get money for your venture I recommend you come up with a project and register for either Chip In or Kickstarter. Both of these are crowd funding websites that allow you to create campaigns on the web that any person who is interested can donate to your project. The reason I have been touting using a blog is because of this: Ad Revenue – Google owns the Blogger network. Inside of the Blogger dashboard, Google has made it as simple as clicking a button to monetize your blog. Right now you don’t have a comparison for why I think blogs are easier to monetize with ad revenue because I haven’t given you a measuring stick. I’ll come back to the simplicity of Blogger in a moment.
When you are building your website with Dreamweaver or some other WYSIWYG program you have to remember to add the html code for an ad to each individual page of your site. The chances are if you are like me, your site has different sections and the pages look different from each other which means that you have to figure out where to place the ads on the page and you have to open each individual page for the site and place each code for your ad on each page.
For instance, on my CCB Sports Network site from 2005 to 2008, I had a private area for college coaches, a public area for everyone and CCB TV which had game highlights and individual player of the month videos. In each of these sections there were a minimum of 3o pages. When I began learning about ad revenue, I was too lazy to go through each section and copy and paste the code in. It was time consuming and when I made changes to the shape of the page, I had to figure it all out over and over. The process took away from the aesthetics of the site and I thought that the ads were a distraction from the player’s profile. I didn’t understand that I watched ESPN with its thousands of commercials daily and I never focused on the commercials. This was before I began to believe in ad revenue. Remember I changed my opinion about this process in 2009 and I didn’t implement anything until 2010.I thought placing ads on the page was a pain. In all honesty it wasn’t that difficult, but for a novice using a WYSIWYG program can become tedious.
Using the blog format makes the process of monetizing as simple as clicking a button on Blogger and in WordPress the user simply has to add an html widget where they want the ad. You will have to be a bit savvier to add an ad html code to the header and footer, but that doesn’t take long. You simply have to find the editor/appearance section in WordPress and then find the CSS or header section and add the code.
Why is the blog format easier though? Obviously it is easier because formatting is simpler, and faster. Once you add a widget, that widget replicates itself in the same location throughout the blog. You only have to add the code in one location and every page in your blog is automatically updated.