Key Point 11: Social Media is Grassroots – Is this a redundant Key Point? Yes, it is. However, I can not stress the importance of utilizing social media to grow your company/business. Twitter has a registered 145 million users. Facebook has over 250 million people. These are two social media outlets that are at your disposal. I had a conversation with the chair of an English department that I am helping to establish a Faculty based blog that could be incorporated into the professors’ curriculum. During this talk I made this statement, “Technology and social media is creating a world where the professional is not measured by the degrees they have. The professional is now any person with access to technology and the drive to pursue their great ideas.” If you are not a part of the social network, pun intended, you really aren’t a business person.